You could have the prettiest website in the world, but if your site doesn’t possess quality content, your website isn’t going to find much success. Today’s Internet users are no longer enamored by the glitz and glamour of the website but instead place much more value on the content you provide. They want to gain information from your site that is valuable in order to keep coming back, and search engines want good content in order to better rank your site.
Some websites think that having a paragraph or two with good content is enough to attract and retain their audience and boost their SEO efforts, but it’s not. Quality content goes much further than an intro paragraph, and the following are five strategies to help you add quality content to your site.
1. Add a Frequently Asked Questions Section
Frequently asked questions provide quality content because they use conversational tone and answer questions your audience is likely to ask a search engine. When you add a frequently asked questions section to your website, not only are you giving your audience answers to questions they may have about your product, service or business, but you’re also giving the search engines quality content to use to better rank your site.
2. Conduct an Interview
Interviews are another way to provide quality content on your website. You can interview someone at your own company, such as the CEO or the owner, or you can interview an expert in the field of your industry. By placing this content on your website in Q&A format, you’ll be providing useful content to your visitors as well as strong content the search engines can use to improve your visibility.
3. Start a Blog
When you create quality content, you don’t just want to attract your audience or the search engines one time—you want to keep them coming back. A great way to do this is through starting a blog. Blogging allows you to change and add quality content to your website on a regular basis. This constant change will keep your audience coming back to see what new information you have to provide, and it will also keep the search engines coming back in search of new keywords they can use to rank your site more appropriately.
4. Create a how to Guide
If your company sells products that are used to perform a task, adding how to guides to your website can be a great addition of quality content. First, your audience will love being able to learn how to do something directly from your website, and this will keep them coming back to your site for reference when they have questions or need parts. Second, how to guides are a great way to add quality and keyword rich content to your site that attracts the search engines and improves your SEO.
5. Transcribe Multimedia Files
Multimedia files are a great way to provide information to your audience in an entertaining way, but they don’t do much when it comes to quality content. Sure, your audio or video may have a lot to say, but search engines can’t access this information and use it to index your site. Plus, web visitors with hearing impairments also won’t be able to access this information, forcing them to find another site that gives them the information they want in a way they can use.
When you transcribe audio and video files and place the transcription directly on your website, you’re adding quality content that your audience and the search engine can benefit from.
Creating quality content for your website is important for both your audience and the search engines. By using these strategies, you’ll be able to create quality content and be on your way to website success.
- Image courtesy of Smart photo stock
Meyling Lau is a partner at SEOMap.com and has lead enterprise scale SEO programs. Formerly, Mey led a variety of grassroots marketing projects for Hotels.com.