Search Engine Optimisation (SEO) is the backbone of any modern product or brand. The process of SEO involves the organic listing of a website over Google search results, helping the business to gain its customer base over a definite period of time. While the use of such services ensures maximum organic reach, eCommerce SEO has been a key player in the field of search engine optimization as it directly avails the benefits of a boost in sales. While a profound e-commerce SEO plan is one of the most essential elements to boost sales and generate more traffic, it is also essential in setting up the primary goal and recognition of the same. Given below is a checklist of the basic but the most essential checklist for procuring a strong E-commerce SEO.
- Thorough keyword and competitor research
The first and foremost step towards setting up a strong E-commerce SEO plan is to have thorough research on the keyword that you are willing to use. Keywords are the base of every search engine and act as the right tool towards creating the right brand image. Keywords help the customers to search for the desired product. Doing thorough keyword research provides you with an insight into the leading keywords and their density, depicting the number of times they have been used over the web.
The golden rule towards doing keyword research is to keep it relevant to the topic, making it a correct word to look into the desired category. Additionally, it is also important to keep a track of the keywords used by the competitor to rank their website.
- Conducting a site audit
A site audit refers to the exclusive research of the errors running on a website. It helps in the optimisation of a website and also prevents the users from running a plagiarised content over their website. While doing a site audit, one can also refer to the competitor’s site to get an insight into their backlinks followed and have first-hand knowledge of the errors inside their e-commerce platform.
While conducting a site audit, we come across various elements which enable us to improve the optimization of our page, some of which are ‘redirecting any 404 pages to the actual content’, ‘changing 302 redirects to 301 redirects’ and also the errors over updating duplicate content pages, meta titles, and meta descriptions.
- On-page Optimization
On-page optimization refers to the actions that can be taken by several e-commerce SEO services which allow them to optimize several areas in your own web pages to help your site rank better over various search engines. On-page optimization focuses on a wide array of areas such as keyword optimization, site structure, internal linking, usability and also runs a tab on the mobile version of the website to ensure proper optimization of the entire platform. Apart from serving these areas, it also looks after the customer reviews, rich snippets and the proper social media integration.
The use of on-page optimization for procuring a strong e-commerce SEO is highly recommended as under this option, you get the opportunity to deal with the reach of your website by yourself and don’t have to rely on rules set by various search engines.
- Checking for the online reputation and site speed
The last step towards e-commerce SEO is checking for the online DA and the site speed. While checking the domain authority of the brand improves the quality of the backlink thereby, improving its reach. The site speed ensures a better ranking over search results.
While there are many reasons to be doing SEO India of your e-commerce website, one of the major reason behind the same is for successful conversions and a boost in business. When the SEO part of a platform is done right, you will experience an increase in quality traffic, which will lead to more conversions and repeated visitors.