As a small business owner, you know that your staff is your biggest asset. If you hire the right staff members from the start, then you’ll be well on your way to expanding in the future. Here are some must-known hiring tips that will ensure you hire excellent tradesmen for your business.

Use Your Ad Wording Carefully

Your job description advertisement is what potential hires first see when they interact with your business. You want to grab the attention of your target hires so that they apply. Be careful with the words you use in your posting as being too specific can make potential hires feel as if they’re unqualified for the position. For example, using a word like ‘dominant’ can detract good female hires who unconsciously link dominant to the male gender.

Advertise Where They Are

One of the best ways to get in front of skilled hires is to simply think out where these hires are at. Social media tends to be one of the top sources to get in front of skilled hires. You can opt for advertising your job postings to people who have associations with the line of work that you’re hiring for. For example, if you’re looking for an HVAC professional, you can advertise on social media to people who have liked an HVAC contractor union recruitment committee, are friends with HVAC companies, members of HVAC associations, and so forth.

Be Flexible with Your Hours

The truly good hires you’re looking for are likely working at another company. They’re not typically available during normal business hours. Keep this in mind when you’re in the recruitment process. Simply notating that you’ll be available for evening interviews will drastically increase the number of job applications that you get.

Always Work on Crafting a Creative Environment

When it comes to getting new hires, you’ll have lines at your doors if you have a reputation of being an excellent company to work for. When your employees love your business, they will be more than happy to tell everyone they know about it. Plus, people can easily tell when a specific person truly enjoys their work. By constantly receiving employee feedback and crafting a fun working environment, you’ll do wonders for your future recruitment abilities.

Hiring skilled tradesmen to assist in growing your small business is not an easy feat. Having the right hiring tactics on your mind can make all the difference in the pool of applicants that apply to your listing. The above four tips should help you to get better-qualified applicants during your next recruitment period.

Addy Reeds is a freelance writer from Eugene, Oregon. She discovered her passion for journalism while attending the University of Oregon. Follow her on Twitter and Facebook: @addyreeds1;