How A Blogger Can Refine New Keywords Using Google Keyword Planner
Have you come across a topic or discussion but have minimal knowledge of it? We all find ourselves in that position, sometimes.
What’s your “go-to” platform for finding the information you need?
Many, including myself, will quickly turn to Google. And I always find helpful results for my search. Google arranges these results in their order of relevance to what I typed on the search bar.
In a broad sense, Google runs through its organized index of files and returns files that best suits a user’s search term when a user performs a search.
So how does Google always find answers that satisfy my search? Google keeps “crawling the web” to find and index articles available on the internet. But to create content that ranks high on Google requires more than just sitting down to write.
Your articles must be helpful to the user, adequately articulated, and easy to find. The best way to make your blog readily available for users is to take advantage of Google tools. This article is going to show you how you can refine keywords using Google keyword planner.
What Can Google Keyword Planner Do For You
A Google keyword planner would benefit your blog either as a newbie or an expert in researching and using keywords. The information you get from Google keyword planners will help you tailor your blog for your ideal readers.
If you’re wondering how you can use Google keyword planner, PPCexpo will guide you in setting up and using one yourself. All the information you need about keyword planners is also provided for you.
Let’s look at what you can achieve using Google keyword planner.
1. Use Category To Filter And Refine Keywords
You can see how specific keywords will perform if you use filters to search particular keyword ideas for your blog.
Google keyword planners enable you to filter your search by:
- Average monthly searches
- Top of page bid (low and high range)
- And using exclusive keywords in your account.
You can also use keyword categories provided on the Google keyword planner closest to your keyword ideas.
2. Narrow Keyword Search By Locality
Using the location filter, you can make your blog rank high for people searching for blogposts even from far distances.
Here’s what I mean, if an English-speaking Chinese living in Niujie village searches for information about the US that your blog covers, for instance, they can find your blog post first. Using Google keyword planner, you can edit setting in the Targeting panel for such a campaign.
Either of these can serve as your location-based keyword search:
Keyword planner allows you to select specific languages you want to conduct keyword research. You can enter a language in the box or choose from a list of available languages.
Set Physical Location
Make your blog available for searches targeting your location or conduct keyword research for specific areas.
If you want to conduct keyword research, enter your desired location in the search box and check “Nearby” if you want ideas from cities near your desired location.
Localize By Network Search
For your keyword research, you may limit your search to Google alone or include other Google search partners. Either way, Google keyword planners make your desired option available.
3. Use Seasonal Trends And Date Range to Customize
Assuming your blog is travel-focused, a Google keyword planner can help you customize keyword searches to align with your business.
It’ll help you determine when your search terms are most relevant during the year.
If you have specific blog posts for the holidays, for instance, you could set a keyword search to help you determine relevant search keywords for a holiday. You can use that information to make your blog posts easier to find for each holiday.
4. Breakdown Your Search Into Segments
Analyze how your keywords will perform on various segments of keyword research. You can break them down in either of these ways:
- Segment By Device
You’ll be able to split up the average monthly searches on your blog by devices used for each search. It could be computers, mobile devices, or tablets.
Compare Mobile Trends
Compare the mobile trends for all the searches from various devices.
See Performance By Location
Check how much each of your keywords performs for the locations you’re targeting.
Tips To Discover Keywords Faster
You don’t want to spend all your time on keyword research just to beat your competitors. The faster you know what to use, the earlier you begin pushing your blog for better clicks and reads.
These can make keyword research easier for you:
1. Look At What Your Competitors Are Using
Well, you and your competitors are trying to get the attention of your readers. Your keyword research could involve taking a good look at the keywords that are already working and refining them better for your blog.
Look at it like performing competitive analysis, but some of your focus points should include
- How do your competitors reach the audiences you want.
- What’s their blog content that interests your target
Conducting this research will expose you to specific keywords you can use to your advantage. If those keywords already work for your competitors, then make it even better for yourself.
2. Try Using More Specific Search Terms
Because you don’t have all the money in the world to spend on keywords, Google keyword planner can help you save cost and get the best from your keyword research.
One way to save yourself cost is to combine more specific keywords that people will easily find when conducting certain searches.
This way, searches containing those terms lead the reader to your blog.
Your Take Away
Do you own a blog or make blog posts? Do you want readers to find your blog posts easily? Then Google keyword planner is an excellent tool to help you achieve your goal.
It has many features to conduct keyword research fast and find what readers are looking want. When you have the information about which keywords are working, you’ll take advantage of them to rank your blog posts better.
More than just helping you rank your blog, Google keyword planner doesn’t require you to break the bank to see what works. You can either use a robust keyword strategy or just what you need.