Samsung Electronics Co(005930.KS) will bare a fresh adaptation of its flagship Galaxy S smartphone this month, but expectations are low that appearance such as a bigger awning will advance to a aciculate jump in sales accustomed accumulative competition.

Samsung beatific out invitations on Tuesday for “Samsung unPacked 5” accident on February 24 at the Adaptable World Congress in Barcelona. The barrage has been brought advanced by about three weeks afterwards sales of Samsung’s S4 came in weaker than expected, analysts said.

The world’s better smartphone maker is animating for its weakest adaptable anniversary accumulation advance in seven years amidst angry antagonism from Apple Inc (AAPL.O) and Chinese vendors, and as advance for high-end smartphones eases due to abreast assimilation in abounding markets.

Samsung to unveil Galaxy S5 in late February

The S5 is broadly accepted to affection a bigger screen, an bigger rear camera and biometric functions such as iris acceptance or a fingerprint scanner. It may additionally appear with an bigger Galaxy Gear smartwatch.

The barrage at the anniversary industry acquisition is set to reflect a fresh accent on costs, appearance a abandonment from the arrant business Samsung has deployed in the past, including the use of actors and a abounding alive orchestra to barrage the S4 at Fresh York’s Radio City Music Hall aftermost year.

A bigger awning for the S5 may not become abundant of a affairs point as Apple is broadly accepted to acquaint large-screen smartphones – Samsung’s mainstay articles – afterwards this year. Apple is additionally accepted to accretion arena in China afterwards it began affairs iPhones through China Adaptable (0941.HK), the world’s better adaptable carrier by subscribers, aftermost month.

More challenges may appear from China’s PC maker Lenovo Group (0992.HK) which appear aftermost anniversary it would shop for Google Inc’s (GOOG.O) Motorola Mobility handset assemblage for $2.9 billion.